Government
Digital Signage is increasingly being used in the public sector to inform, educate and unite communities as well as help the public in the tireless queues.
In the public sector, as in manufacturing and other industries, digital signage doesn’t necessarily have to be public-facing to be a good investment. Sometimes organizations need to get information out to staff members quickly, and strategically placed digital signs in the workplace can accomplish this better than an email, social media post or PA system
Public sector entities and administrative processes go together naturally. You can free up staff for more valuable activities by using digital signage to assist citizens with common tasks, like signing in at the Department of Motor Vehicles for their driving test, or directing them where to go to pay property taxes, get a marriage license or register to vote. This can save a public sector organization significant money long-term by allowing staff members to put their time to its most productive use.
Suppose visitors or employees in a particular building are in the path of severe weather. Historically the only way to trigger a widespread notification was an audio alarm such as a siren or an urgent email. Now, however, warnings or evacuation instructions can be transmitted instantly via digital signs, reaching more people and spreading the word rapidly.
You can and should announce events like training sessions or fire drills over secure email or secure social media channels, but you can’t expect everyone to get the word that way. Old-fashioned paper memos also don’t reach everyone the way they’re supposed to. Adding announcements on digital signage helps to fill in the gaps.