Telecom

Connect the right offers to the right customer segments via the right channel

Today’s smartphones are rapidly changing as vendors continue to innovate. The choices are endless making it difficult for customers and store staff to keep up with new products. The telecommunications industry was an early adopter of digital signage technology and continue to deploy digital technologies broadly through their retail stores.

In store interactive technologies can educate customers and compare features across different smartphones without the assistance of sales staff.
Advertise products to customers and give them more information with lift and touch technologies.
Interactive store windows to draw customers in-store.
Reduce waiting times as customers can get information about the phones and plans without having to speak to a representative.
Reduce store walkaways by providing instant information about telecommunications devices (like mobile phones) when sales assistants are busy.
Promote special offers and, when used as a tool for queue management, make sure customers feel that they are being paid attention and given the service they have come to expect.
Eye Catching advertisements while customers wait in line.
Brand empowerment by displaying company logo.
Provide entertainment for customers to improve customer waiting experience.
Introduce promotions to customers by displaying promotional messages or videos.
Applicable use of video walls to attract store traffic.

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