The digital signage totem provides an eye-catching focal point with which consumers can engage and interact. They can be positioned in prominent locations, both indoors and outdoors, and are proven to enhance the profile of business brands, make advertising more engaging and provoke an increased response in comparison with ‘traditional’ advertising methods.

• Consumer audiences consider totem digital advertising displays to be more unique and engaging than other advertising forms
• 62% of adults remember adverts displayed on a digital signage platform compared with advertising displayed on billboards, in magazines or in newspapers
• On average, consumers are said to notice totem digital signage displays in six different locations during their week, meaning that their attention is intercepted across various locations
• 58% of consumers consider digital advertising displays to be far more unique than other current forms of advertising
• 48% of consumers find digital signage displays to be ‘entertaining’
• 44% of consumers say that digital signage totems hold their attention more than billboards and internet adverts